photo by hdwpro

Best Whitening Shampoo for Dogs


White is the color of positivity. It represents purity and brilliance. And most of all, it is a symbol of cleanliness. If our white clothes get stains, we either pour bleach on the stain and hope it gets resurrected or if worse comes to worst, we throw them away. 

Dogs are very adventurous and active. They like to roll in mud, grass and everywhere leaving them dirty and heavily stained. Bathing them with their regular shampoo is not enough to get rid of stains. What should we do with our previously white, and now riddled with stains beloved pooch? Throwing them away is definitely not an option. Are there shampoos that can remove stubborn stains from these active fur babies without damaging their skin? How are we going to get our fur babies back to its snow white color? How about our black dog? How are we going to bring its brilliance, luster and shine back to its coat?

We absolutely understand your feelings, that’s why we have come up with this article to guide you in choosing the best dog whitening shampoo that will suit your pooch. But first, let us give you a walk through on different kinds of whiteners and brighteners.

Whiteners and Brighteners

Bluing and Optical Brightener Shampoo uses the same approach in achieving glowing white coats in your pets. They adapt a color enhancement system by using blue pigments to balance out discolorations and stains. They give the illusion of whiter and brighter fur. They are heat resistant and will stay on your pet’s coat making your fur baby appear glowing. 

photo by Jordan Pet

Bleaching Shampoo haschemicals such as chlorine, hydrogen peroxide, etc. It is used to wash out your dog’s natural color in order to achieve the color white in heavy stains or to whiten any dark colors. This can be harmful to your pet’s overall health and it should only be done by professionals.

Enzymatic Shampoo uses natural enzymes to speed up the removal of organic stains such as urine, saliva and blood.It is safe to use in pets and it is eco-friendly too.

Dyeing Shampoo consist of chemicals that hide stains instead of clearing them. Some pet owners use dye only to give their fur babies a different look, especially if they want to join dog shows and competitions.

Clarifying shampoo is also a brightener but its real function is to strip away product build-up. Giving your staple product the chance to work better on your pet’s coat. However, they have very harsh chemicals so should be used with caution.

photo by Veranda on Highland

How to Choose the Best Whitening Shampoo for your Dogs

Choosing a dog whitening shampoo will always depend on your preference and what your dog needs. There are dog whitening shampoos that have natural ingredients for dogs with sensitive skin. Some even have conditioners to make sure your dog’s fur will be easier to comb. If want to make use of your extra time and up for a challenge, then you can create your own dog whitening shampoo. 

How to make homemade Whitening Shampoo for Dogs

Here are the steps in making a homemade Whitening Shampoo for your dog. It’s very simple and easy.

  • Put a ¼ cup of dishwashing soap in a bottle. You can choose scented ones.
  • Mix in ¼ cup of apple cider vinegar into the dishwashing soap
  • You need to add a ¼ cup of water to thin the mixture.
  • Put in 1 tablespoon of liquid bluing
  • Include 1 tablespoon of glycerin 
  • Cover the bottle and shake very well before using.
photo by Flawless Kennels

As with all other mixtures, you need to apply a small amount first before using this on your dog to prevent skin irritations. It may be effective on some stains, however, some stains are so tough that using professionally created formula is the only answer.

Now that we have equipped you with the knowledge of how these brighteners and whiteners work, it is high time we show you the list of our Reviews on the Top 5 Best Whitening Shampoo for Dogs 2019.

Top 5 Best Whitening Shampoo for Dogs 2019

The Best Shampoo for White Dogs-  Chris Christensen White on White Shampoo for Pets

Check on Amazon

This product is one of the best shampoo for white dogs. It is also a favorite among professional dog groomers and pet owners alike. White on White has developed their own optical intensifier to bring out the white in your dogs. This bleach-free formula can balance out yellow stains on your dog’s white coat as it brightens and whitens your dog. Their ingredients are free from harsh chemicals making it safe to use on dogs with dark coats, while giving them a glossy and healthy shine. Using the product without dilution will be more effective and will give your dog a bright white glow that can last up to 4 weeks. And most of all, its bluing agent will not transfer on hands and fabrics.

What we like about it:

  • Bleach-free
  • No Harsh Chemicals
  • Optic Intensifying formula that enhances color and shine
  • Whitens and brightens
  • Removes stains effectively
  • Non-transfer bluing agent
  • White glow can last up to 4 weeks

What we don’t like about it:

  • Not very effective in removing tear stains
  • Not suitable to use on dog’s head
  • Some dog breeds might develop allergies

Best Dog Whitening Shampoo- Lilian Ruff Brightening and Whitening Shampoo for Dogs with Dry and Sensitive Skin

Check on Amazon

Lillian Ruff uses natural ingredients as much as possible in all their products. So, you are sure that they use less chemical for this whitening shampoo. This product has a coconut derivative ingredient that can remarkably clarify and cleanse your pet’s coat and leaves a non-irritating fresh scent at the same time.  Aloe makes this shampoo suitable for pets with sensitive skin, and the big plus, it can also minimize matting and tangles. This product can whiten and brighten your dog’s coat no matter what color as it makes their fur glossy. Since it uses less chemicals, then it is safe for puppies and cats alike; what’s more, they are offering a risk-free, 30-day Money-back guarantee. 

What we like about it:

  • This is a clarifying/brightening shampoo with aloe for moisture
  • Soft coconut scent
  • Great for pets with sensitive skin
  • Can lessen matting, tangles and stubborn fly-away hair
  • Whitens and brightens all coat colors
  • Safe for cats and puppies
  • Glossy fur
  • 30-day Money back guarantee

What we don’t like about it:

  • Some dogs may develop irritation and dry skin
  • Doesn’t really make coats glowing white

Best Whitening Shampoo for Dogs- Makondo Whitening Shampoo for Dogs with White and Light Colored Fur

Check on Amazon

Are you looking for a dye-free whitening shampoo that employs the power of herbal and fruit blends? Then, Makondo Whitening Shampoo for Dog with White and Light Colored Coats is what you are looking for. Imagine opening a bottle of this shampoo, the pleasant scent of lemon will greet you and your pet. And as you massage this shampoo to your pet’s coat, you can feel the strength of lemon, aloe vera and its natural whitening agents working up in a lather, removing stains from your pooch. No need to worry about your pet’s skin problems, because they’ve got you covered by adding peppermint, tea tree oil and rosemary extracts as natural skin antiseptic and wound healer. This product also has sage oil that can make your pet’s hair free from tangles and dandruff. And did you know that they offer a full refund, in case you are not satisfied? All of those goodness for your dog in a bottle.

What we like about it:

  • Spa-like scent
  • Fruit and plant extracts
  • Antibacterial
  • Suitable for dogs with sensitive skin
  • Effective for heat rash, dandruff and tangles
  • Full refund if you are not satisfied

What we don’t like about it:

  • Doesn’t give a blinding white result 

Seamus Hypoallergenic Whitening and Brightening Pet Shampoo

Check on Amazon

If you have a dog with sensitive skin that often becomes dehydrated and irritated after bathing, and you want to rid it of stains, then Seamus Whitening Shampoo is a great choice. This is one of the best whitening shampoo for dogs because it doesn’t have surfactants so it is mild and gentle for your pet’s delicate skin. The optical brighteners in this formula can immensely lessen different kinds of stains while enhancing the white color of your pooch, making it shiny and bright. And you don’t need to buy another shampoo for your dogs that have colored fur since it can effectively intensify their natural color, too. This formula is not only efficient in color enhancement and cleansing your pet but can also condition their skin as well. A lot of pet owners love how it makes their pet’s coat soft and manageable. Seamus uses the patented Pharmasome technology, which allows the formula to pass through the skin and be released gradually over a period of time. This only means that the Japanese Cherry Blossom scent in this shampoo can linger longer than any other whitening shampoo brands. Now, you can let your pet run around without smelling like a “dog”.

This awesome shampoo might not be anti-flea, but it may be used along with flea and tick topical medications if your pet has infestation problems. Proven safe for dogs, puppies, cats, kittens and even horses.

What we like about it: 

  • Hypoallergenic
  • Makes white dogs super white
  • Brightens and shines colored fur
  • Time-released Japanese Cherry Blossom scent
  • Makes coat soft and manageable
  • Can be used along with Flea and tick treatments
  • Safe and effective for dogs, puppies, cats, kittens and horses

What we don’t like about it:

  • Some pet owners find the scent too strong

Veterinary Formula Snow White Shampoo for Cats and Dogs

Check on Amazon

Some dog breeds can easily stain because of their fur length and color. Snow White Shampoo is one of the best whitening dog shampoo available in the market. It is proven to help you remove problematic stains in your white dogs and cats with Its patented optical brighteners. Its thick and rich lather formula contains coconut-oil derivative cleansers that help clear out deep-seated dirt while giving your pet a natural “snow white” white without using harmful chemicals like bleach or peroxide.  This product is formulated with Vitamin E to promote healthy, smooth skin and soft coat, plus green tea extracts to sooth itchiness. Thanks to its patented fragrance extenders, your fur baby will always smell sweet after each bath and even after a long period of time. 

It is pH-balanced, therefore it is safe to use in kittens and puppies over 12 weeks old. Furthermore, it doesn’t wash away topical tick and flea treatments.

What we like about it:

  • Patented optical brighteners
  • Bleach-free, peroxide-free
  • “Snow White” white effect
  • Fragrance extenders
  • pH balanced
  • safe for kittens, puppies and horses
  • Healthy coat and skin formula
  • Won’t wash away anti tick and flea medications

What we don’t like about it:

  • Some dogs might have allergic reaction after use

How to Maintain Your Pet’s Natural White Color

photo by Pup Junkies

Pets with white coats are prone to all kinds of stains. And keeping them away from stains is hardly even possible. So, we gathered some tips and tricks for you to keep your dog’s coat white.

  • Use a professionally formulated dependable whitening shampoo for your pets.
  • Follow directions on how to use whitening shampoos to ensure effectivity.
  • Groom your dog’s hair regularly to prevent matting.
  • Have your pooch’s fur trimmed especially around the eyes, anus, chin and jaw and parts where debris can be trapped.
  • Use natural whiteners that can supplement with your chosen dog whitening shampoo.
  • For very stubborn stains, use shampoo without diluting it and let it sit for a few more minutes before rinsing.
  • Note that whitening shampoo cannot remove tear stains. It is best to consult your vet as your pet might have some health issues.


While it is true that dog whitening shampoo can help us bring the white back into our fur babies, we should also be wise enough to understand that using whitening shampoo on black dogs, will not whiten nor lighten their fur, but instead will enhance their natural color, making it shiny and look healthy. Most whitening shampoos make your pup smell fresh and nice but some dogs have stronger odors than others. You can find out more information about smelly dogs in our article, The Best Smelling Shampoo 2019 Reviews”

Some whitening shampoo for dogs are hypoallergenic but they are not capable of treating your pooch’s skin problems brought about by allergic reactions. You need to consult your vet and read our article, “The Best Dog Oatmeal Shampoo 2019” to understand more about your dog’s sensitive skin and which shampoo to choose.

If you want our Top Picks on different dog-related products, just comment and we will gladly do our best.

You May Also Like